CASE STUDY

Grassroots Organizing

Mission:

Generate awareness among parents and translate that into political action to affect state legislation that would ensure fair funding for Missouri school children.

Stakeholders:

We worked with school administrators, teachers, parents and state legislators to raise awareness about the inequitable ways state dollars are allocated to Missouri schoolchildren.

Lessons Learned/Results:

We engaged in numerous one-on-one meetings to understand stakeholder priorities and constraints and leveraged those who had the motivation and means to lobby their legislators. Through a student-led postcard campaign and rally day at the capitol, we reached numerous legislators and built the association’s parent outreach efforts, which they continue to leverage in support of their legislative priorities.