CASE STUDY

Marketing & Design

Mission:

Drive brand awareness, category growth, and market share through strategy, design, and activation. 

Stakeholders:

We worked with brand managers, brand ambassadors, trade managers, influencers, and sponsors. 

Strategy:

Armed with the insights we learned in discovery, we developed and executed strategic plans with two primary objectives 1) generate recognition by associating brand with new categories and 2) build affinity around milestone brand moments.

Design-led, our integrated marketing and communications approach included planning, style guides, print and digital, social, packaging, POS, out-of-home, point-of-sale, event support, and even a station domination.

Lessons Learned/Results:

Generated consumer awareness and had a 5% increase in sales within the first two months.